Social Media Marketing

 What Is Social Media Marketing?

Social Media Marketing is about connecting with people. These connections are two way, meaning that you have to let your customers speak to you as freely as you speak to them. You don’t use your Facebook page as just a coupon or announcement wall, you use it to actively engage with your customers and learn how to improve and grow your business from their feedback.  

Many businesses forget that within the phrase Social Media Marketing, the word “Social” is the key to using Social Media effectively.  When leveraged properly, Social media breaks down the traditional barrier between “customer” and “shopkeeper” and allows them to exist equally in a space where they can carry out a dialogue that is beneficial to both sides.

So how can DigiWEI help you with your Social Media Marketing Efforts?

Publicize – Our Social Media Marketing team at DigiWEI uses the power of social sharing sites such as Digg, Stumbleupon, and others to help get your message out. Through a coordinated release of syndicated content and press releases, we can help establish your brand as a leader in the niche in which you operate. For businesses that rely heavily on customer opinion, we can also help monitor, maintain, and encourage reviews about your business on sites like Yelp! And Google Places.

Engagement – If a customer says something about your business on the Internet, would you know about it? DigiWEI’s Social Media Marketing Team will monitor social media sites for references to your business or brand. When people are talking about you, you can respond to their feedback almost instantly. This two way dialog, which is usually visible to thousands of people similar to your customers, can do more topromote your business than hundreds of dollars in traditional advertising. Our team uses advanced social platform monitoring, which is a fancy way of saying that if people are talking about you on the Internet, we will let you know who they are, what they are saying, and how you can respond.

Management – Social media marketing can be addicting and it can be tempting to tweet, blog or post on Facebook about every little thing your company does. But this sharing overload can drive off customers and do more harm than good. DigiWEI’s team will help you use your social media assets responsibly so that your customers will see you as part of their social circle and not as just another advertiser.

As the Internet continues to grow and more mobile devices become web-enabled, social media is going to grow right alongside of it. If you are not engaging with your customers on social media, then you are missing out on an opportunity to grow your business far beyond what it is today, and giving your competitors an unfair advantage. Contact one of our strategists at DigiWEI today and let our team of social media marketing specialists start crafting a marketing plan along with some of our other services that will take your brand to the next level.