So you just created your website and you don’t know if people are coming to your website, or they’re coming to the website but you don’t know what they’re doing. Are they staying on your website for a few seconds and leaving, are they going to your contact page, or looking at your services or products. This is all valuable information that any business owner and market would need to know. If you have traffic/ visitors coming to your website, what are they doing?
Lucky, the great Google created Google Analytics. This is a free tool that lets you monitor your website. You can see how and when someone visited your website. It will also provide data on what they’re doing on your site, you can follow them to see where they’re and are not going.
I recommend all my clients if they don’t already to use a tool that tracks who comes to your website and what they do. One of the first steps we take when we get a new marketing client is looking at their analytics. If they don’t have any we set them up on Google Analytics.
<h3>Here is a quick guide to signing up with Google Analytics:</h3>
First, you want to go HERE to sign up or sign in with your Gmail account to Google Analytics.
Next step is to go to “Sign In” and select “Analytics” in the drop down
Next, you’ll want to go to the top menu and select Admin
It will take you to this screen, select the drop down under ACCOUNT, and choose “Create New Account”
Fill out all your information in the required boxes
Then select “Get Tracking ID”
This will give you multiple options to adding the code to your website.
We’ll just stick with WordPress website. One of the easiest ways to add Google Analytics to your WordPress website is downloading a plugin. You can go to my previous blog (HERE) to see how to add a plugin.
Just go to plugin section of WordPress, go add New, search for the keyword “Google Analytics” and choose one of the plugins.
Each plugin is different so they have different methods of adding Google Analytics. Once you added the code or used the plugin, go back to Google Analytics and verify that Google Analytics is tracking correctly. Google Analytics will let you know if the code is installed properly.
That is my quick guide to adding Google Analytics to your WordPress website. If you find it too difficult to do or you don’t have a WordPress website you can always hire a developer to add the code for you. It’s not the job of most developers to add the Google Analytic code for you so it’s always good to ask them when you are in the development stages of your website.
Definitely, use Google Analytics or any other tracking tool so you know exactly who’s coming to your website and what they’re doing.