Pay Per Click Management

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In the world of online marketing, pay per click (PPC) advertising is like a fast track to traffic.  PPC campaigns are a way to drive targeted traffic to your website, almost instantly!  

 

While pay per click ads can drive traffic to your site quickly, setting up an AdWords account, figuring out which keywords to target, and managing the conversion costs can be a lot of work.  Suddenly the instant traffic boost isn’t so… instant.

 

That’s where an experienced partner like Digiwei comes in.  We manage your Google AdWords account to make sure you’re getting the best bang for your buck!  We keep a close eye on keyword cost, clicks, and conversions.  Our goal is to get you the most traffic for the least amount of money, making sure your PPC costs stay within your budget.

 

Our Google PPC Management package includes:

 

  • 600 keywords per ad group
  • Keyword research to find less costly keywords
  • Cost per conversion management
  • Google Analytics setup with AdWords
  • Click maximization
  • Remarketing
  • Call tracking

 

Here’s a little more in depth information about what our Google PPC Management package offers:

 

Keywords

Without keywords, you have no PPC campaign.  Keywords, and keyword phrases, are the building blocks of all PPC advertising.  We take keywords very seriously.  So seriously, in fact, that we offer hundreds of keywords for each ad group.  We want to make sure your customers are finding you any which way they might search!

Plus, we take the time to find keywords that are going to cost you less.  We find the lower competition, lower cost, keywords that will still drive plenty of traffic your way.  

 

Conversion Management

Like most online marketing, setting up an AdWords campaign and then just letting it run isn’t a good strategy. You need to keep on eye on your cost, keywords, and clicks to make sure you’re not paying for traffic that isn’t going to convert.  We keep a close eye on your clicks and conversions, making adjustments when necessary, to keep your cost down and your conversions up.

 

Google Analytics Setup

Keeping an eye on PPC campaigns also means keeping an eye on what your traffic is doing once on your website.  We connect your Google AdWords account to your Google Analytics account so that we have more information at our fingertips.  We use that information to make changes to your PPC ads to maximize your website conversions.

 

Google Remarketing

When a visitor lands on your website, they might not convert on their first visit.  Setting up a Google AdWords remarketing tag on your site will allow your ads to be shown to the visitors who got away as they click around the Internet.  This type of marketing has been shown to be a more cost efficient way to reach qualified traffic – people who have already demonstrated an interest in your product or service.  If you can use remarketing, you should.  It’s a proven way to increase conversions for your business.

 

Call Tracking

Phone calls used to be a black hole for conversions, but not anymore!  With Google Call Tracking you can see which of your PPC ads lead to a phone call from your website.  Tying calls together with clicks gives you a powerful insight into what works – and what doesn’t – with your AdWords campaigns.  We set up the tracking so that we’re getting a full picture of all your visitor’s activity from your website!

If you’re ready to ramp up the traffic to your website, but don’t want the hassle of managing your own PPC account, give us a call today!