When you have an emergency and you need a plumber, you make a Google search for “plumber near me” and you get a list of available plumbers that you can choose from. If you have a business, it is important that it shows in the list of results.
First reason why it is important for your business to be on Google My Business is for you to be discoverable and easier to find on Google search, maps, etc. When a potential customer makes a Google search for your services, your business could show up in the search results or maps.
Second, the people searching for your business are your potential audience and they are informed about what you offer, where you are located, your business hours, contact info, etc. After a potential customer makes a search for your services, your business could show up in one of the results and your profile can give them more information about it.
Next is the reviews feature. It’s a good way for building customer trust and confidence. It helps them decide if they would want to get your services or not. So, when you have a happy customer, you might want to invite them to leave you a review on your Google My Business page. The more good reviews you have, the better.
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